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Which of the following is a consumer culture positioning strategy that identifies a brand as a symbol of a particular culture or​ segment?

A.Local consumer culture positioning​ (LCCP)
B.Foreign consumer culture positioning​ (FCCP)
C.Global consumer culture positioning​ (GCCP)
D..Standardized positioning
E.Premium positioning

User Mrogers
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Final answer:

The consumer culture positioning strategy that signifies a brand as an emblem of a specific culture or segment is Local Consumer Culture Positioning (LCCP), associating brands with local values and traditions.

Step-by-step explanation:

The consumer culture positioning strategy that identifies a brand as a symbol of a particular culture or segment is Local Consumer Culture Positioning (LCCP).

This strategy involves marketing a brand as emblematic of local values, traditions, and practices. Brands like Levi's, McDonald's, and Coca-Cola have effectively used LCCP to associate their products with the American lifestyle; however, when they are marketed in a way that resonates with local culture outside of America, they adopt the local consumer culture positioning that appeals directly to the local audience's cultural identity and values.

User Jaya Ananthram
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