Question

When a global​ company, like Proctor​ & Gamble, uses different brands to target different​ segments, it is using which of the following global targeting​ strategies?

A.Concentrated
B.Differentiated
C.Undifferentiated
D.Niche
E.Standardized

Answer 1

A global company like Proctor & Gamble uses the differentiated global targeting strategy when it uses different brands to target different segments.

Step-by-step explanation:

When a global company, like Proctor & Gamble, uses different brands to target different segments, it is using the differentiated global targeting strategy. This strategy involves creating separate products or brands for different market segments. By tailoring their products to meet the specific needs and preferences of each segment, Proctor & Gamble can maximize their chances of success in each market.