Final answer:
The Undifferentiated global target marketing strategy is most similar to a mass marketing strategy in a single country, focusing on targeting the market as a whole rather than specific segments. (option A)
Step-by-step explanation:
The global target marketing strategy that is most similar to a mass marketing strategy in a single country is the Undifferentiated strategy. Mass marketing, or undifferentiated marketing, involves a company trying to reach as broad an audience as possible without significant differentiation in its marketing efforts. In contrast, differentiated marketing targets specific segments with tailored approaches, and concentrated or niche marketing focuses sharply on a particular group or demographic. The main idea is that with undifferentiated marketing, like mass marketing, the company does not segment the market but rather targets the market as a whole with a single product or marketing strategy.
Undifferentiated targeting emphasizes a universal product offering without customization for specific segments. This approach is cost-effective due to economies of scale and simplifies marketing efforts. By assuming global homogeneity, Undifferentiated targeting mirrors the simplicity and mass appeal characteristic of a mass marketing strategy in a single country.