Question

Each cell of a​ product-market grid represents the possible​ ________.

A.adaptation requirement for a product
B.entry strategy for a product into a specific market
C.direct competitors for that market segment
D.profitability of a specific product in a market segment
E.intersection of a product and a market segment

Answer 1

A cell in a product-market grid signifies the intersection of a specific product and a market segment, used for strategic business planning.

Step-by-step explanation:

Each cell of a product-market grid represents the possible intersection of a product and a market segment. This tool is utilized for strategic planning by businesses to identify opportunities for market penetration, product introduction, and market development. Marketers use the grid to map out the potential combinations of various products and market segments, considering factors like competition and consumer demand to devise suitable strategies for each intersection.