Final answer:
The lifestyle group likely to be targeted by BMW would be the 'Affluent materialists', since they are known for flaunting their wealth with luxury items, including high-status vehicles like BMWs.
Step-by-step explanation:
The target segment for BMW among the lifestyle groups identified by D'Arcy Massius Benton & Bowles (DMBB) would be the Affluent materialists. Affluent materialists are individuals who flaunt their wealth and prioritize luxury and comfort.
Among the lifestyle groups identified by D'Arcy Massius Benton & Bowles (DMBB), the target segment for BMW would likely be C.Affluent materialists. This group is characterized by a desire to flaunt their wealth with luxury items such as sports cars and mansions, which aligns with the BMW brand image of luxury, prestige, and performance. Members of this segment seek to distinguish themselves through the acquisition of high-status goods, and BMW's range of vehicles offers the requisite level of comfort, luxury, and exclusivity that affluent materialists desire.a