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Which of the following global targeting strategies is used by a company that defines its markets narrowly and strives for global depth rather than​ breadth?

A.Concentrated
B.Undifferentiated
C.​Multi-segment
D.Differentiated
E.Standardized

User Jonny Five
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Final answer:

A. Concentrated, A company that defines its markets narrowly and strives for global depth rather than breadth uses the concentrated global targeting strategy.

Step-by-step explanation:

A company that defines its markets narrowly and strives for global depth rather than breadth uses the concentrated global targeting strategy. This strategy involves focusing on a specific segment of the market and tailoring products or services to meet the unique needs and preferences of that segment.

By concentrating efforts and resources on a narrow market, the company aims to achieve a deep understanding of the market and establish a strong presence in that segment.

User KOUSIK MANDAL
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