Question

Which of the following best describes why information has become a competitive​ advantage?

A.The boundary between the company and the customer is widening.
B.Information exchange between company and customer is considered​ "value added."
C.Information provides the marketer with a clear picture of the market.
D.Information is a support tool for marketers.
E.New diverse companies are becoming direct competitors.

Answer 1

The best option that describes why information has become a competitive advantage is Option B: Information exchange between company and customer is considered 'value added.' Information is now considered a valuable asset in business as it provides insights and knowledge about the market, customers, and competitors.

Step-by-step explanation:

The best option that describes why information has become a competitive advantage is Option B: Information exchange between company and customer is considered 'value added.'

Information is now considered a valuable asset in business as it provides insights and knowledge about the market, customers, and competitors. When companies exchange information with customers and provide value-added services based on that information, it creates a competitive advantage. For example, personalized recommendations based on customer data, targeted marketing campaigns, and tailored products/services.

This competitive advantage becomes even more significant in today's digital era where companies can collect, analyze, and leverage vast amounts of data to gain insights and make strategic decisions.