Question

Due to shared universal​ wants, needs,​ desires, and​ fantasies, what global segment based on demographics can be reached with a unified marketing​ program?

A.The female gender
B.The male gender
C.Senior citizens
D.Music fans
E.Global teens

Answer 1

The global segment suitable for a unified marketing program due to shared behavior is Global teens, as they are both influential consumers and drivers of family spending.

Step-by-step explanation:

The global segment that can be reached with a unified marketing program due to shared universal wants, needs, desires, and fantasies is Global teens. This demographic, consisting of individuals typically aged 13 to 19, not only represents a substantial market on their own but also significantly influences the spending of their parents and families. As indicated in the PBS Frontline segment 'The Merchants of Cool', teens in America alone spent $100 billion and influenced another $50 billion of their parents' spending. The consumption patterns and media engagement among global teens tend to be more homogeneous compared to other demographic groups like senior citizens or gender-based segments, making them an ideal target for global marketing initiatives.