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What three uncontrollable environmental variables affect global marketing practices in strikingly different ways than those in domestic markets?

A. economic factors
B. cultural factors
C. political-regulatory factors
D. competitive factors

1 Answer

4 votes

Final answer:

The three uncontrollable environmental variables are economic factors, cultural factors, and political-regulatory factors. Economic factors include currency exchange rates and economic conditions, cultural factors encompass local customs and behaviors, while political-regulatory factors involve trade policies and political stability.

Option 'C' is the correct.

Step-by-step explanation:

The three uncontrollable environmental variables that affect global marketing practices in remarkably different ways than domestic markets are cultural factors, political-regulatory factors, and economic factors.

Economic Factors

Global markets are influenced by a complex interplay of economic conditions such as inflation rates, currency exchange rates, and economic growth patterns. Such factors can drastically alter the competitive landscape for companies on a global scale. For example, a strong domestic currency may make products less competitive abroad due to higher prices for foreign consumers.

Cultural Factors

Cultural differences impact how products are perceived and consumed in different markets. Marketing strategies must be sensitive to varying cultural norms, values, and consumer behaviors to be effective on a global scale. This includes understanding local tastes, language nuances, religious practices, and societal norms.

Political-Regulatory Factors

Global marketing is also significantly affected by the political and regulatory environment of each country. Trade policies, tariffs, and political stability can influence market access and the costs of doing business internationally. Companies must navigate a range of political climates and policy frameworks which can vary widely between nations.

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