Question

Which of the following is an example of a dependence technique used to gain insights into the combination of features that will be most attractive to​ customers?

A.Cluster analysis
B.Factor analysis
C.Analogy
D.Time-series displacement
E.Conjoint analysis

Answer 1

Conjoint Analysis is a market research technique used to understand consumer preferences for product features and to inform design choices that align with customer requirements.

Step-by-step explanation:

The technique that is an example of a dependence method used to gain insights into the combination of features most attractive to customers is E. Conjoint Analysis. Conjoint analysis is a statistical technique used in market research to determine how customers value different features that make up an individual product or service.

By presenting potential buyers with a variety of options and features, researchers can gauge the trade-offs consumers are willing to make between different product features. This approach allows insight into the combination and relative importance of separate features and can inform product design choices that align with customer preferences.

Conjoint analysis is a market research technique that measures how customers value different attributes or features of a product or service. It helps businesses identify the most appealing combination of features that will attract customers.