Final answer:
The key difference between single-country market research and global market research is the importance of comparability. In global market research, comparability is crucial to identify trends, make informed decisions, and develop effective marketing strategies. This is because different countries may have different cultures, demographics, and economic conditions, which can impact market trends and consumer behavior. Option A is correct.
Step-by-step explanation:
The key difference between single-country market research and global market research is the importance of comparability. In single-country market research, the focus is on gathering data that can be compared within that specific country, while in global market research, the emphasis is on gathering data that can be compared across different countries. This is because different countries may have different cultures, demographics, and economic conditions, which can impact market trends and consumer behavior.
For example, if a company wants to launch a new product in multiple countries, it needs to understand the similarities and differences in consumer preferences, purchasing power, and cultural influences in each country. By conducting global market research, the company can gather data that allows for a comparison of these factors across different markets.
Comparability is crucial in global market research to identify trends, make informed decisions, and develop effective marketing strategies that can be adapted to the specific needs and preferences of consumers in different countries.