Final answer:
Wrigley's introduction of grapefruit, cucumber, and tea-flavored gum in China exemplifies a product adaptation strategy, altering their product to cater to local tastes and cultural preferences.
Step-by-step explanation:
When Wrigley's offers its gum in grapefruit, cucumber, and tea-flavors in China, it is an example of a product adaptation strategy. Adaptation involves modifying a product to meet the needs or wants of different markets or regions, indicating that Wrigley's has made changes to its standard product lineup to address the unique preferences of Chinese consumers. Companies often use an adaptation strategy to respect local tastes, cultural differences, or market demands, thereby increasing the appeal of their products and gaining a competitive advantage in foreign markets. In the case of Wrigley's, recognizing that Chinese consumers may favor different flavors than those popular in other regions, it chose to adapt its product flavors accordingly. This approach also demonstrates sensitivity to cross-cultural marketing, which is essential for global brands when entering diverse markets.