Question

Which of the following is an interdependence technique used to create perceptual​ maps?

A.Factor analysis
B.Cluster analysis
C.Multidimensional scaling
D.Visualization
E.Sampling

Answer 1

Multidimensional scaling (MDS) is the interdependence technique used to create perceptual maps, helping to visualize complex data patterns in a more understandable form.

Step-by-step explanation:

The interdependence technique used to create perceptual maps is multidimensional scaling (MDS). This method involves summarizing multivariate information in a low-dimensional scatter diagram where points represent samples and distances between them indicate their similarity, measured using metrics like Euclidean distance or Bray-Curtis. Techniques like factor analysis and cluster analysis are used for different purposes, such as identifying underlying factors or building classifications of data, respectively. Multidimensional scaling is especially useful for visualizing complex data patterns that might otherwise be obscured in a multidimensional space.