Question

Coca-Cola uses a product ______ strategy when it sells virtually the same product in other countries.

A. invention
B. penetration
C. extension
D. adaptation

Answer 1

Coca-Cola uses a product extension strategy when it sells virtually the same product in other countries.

Step-by-step explanation:

Coca-Cola uses a product extension strategy when it sells virtually the same product in other countries. This means that Coca-Cola extends its existing product to new markets without making significant changes to the product itself. For example, Coca-Cola may sell its original Coke formula in different countries, but may vary the packaging or marketing strategy to cater to local preferences and cultural norms.