Question

The more information intensive the​ firm, the​ ________.

A.greater the role of marketing throughout the organization
B.less the impact on organization structure
C.less the impact on perception of market attractiveness
D.less shift in traditional product and market boundaries
E.less information is exchanged through customer transactions

Answer 1

The more information intensive the firm, the greater the role of marketing throughout the organization.

Step-by-step explanation:

The more information intensive the firm, the greater the role of marketing throughout the organization. With the advancements in information and communications technologies, firms that heavily rely on information are more likely to employ marketing strategies at various levels of the organization. This is because marketing becomes integral in reaching out to customers across different geographic areas and managing operations across the country or around the world.