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Back translation can be defined as ______.

A. the process of playing commercials or music backward to catch any hidden messages
B. allowing a person to respond to a marketing message in his or her own preferred language, regardless of which language the marketer uses
C. translating material back to its original language using a new interpreter to check if it retains its meaning
D. material from a foreign country that is translated into English so that marketers can understand the cultural symbolism being used

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Final answer:

Back translation is the process of translating a document back into its original language by a second, independent translator to check for accuracy and meaning retention. It acts as a quality control step to catch discrepancies in translation and is essential in communication involving complex or sensitive information.

Step-by-step explanation:

Back translation can be defined as C. translating material back to its original language using a new interpreter to check if it retains its meaning. This is a method often used in the processes of translation to ensure accuracy and fidelity. In other words, it involves the process of taking a document that has been translated into a target language and then having a different translator, who has not seen the original material, translate it back to the original language. The purpose of this technique is to identify any discrepancies or changes in meaning that may have occurred during the first translation.

Often utilized in legal, medical, and research settings, back translation serves as a quality control measure to verify that the translated content is a true representation of the original material. It is particularly useful in identifying subtle nuances or errors that could potentially alter the intended message, which is especially critical in communication that involves complex or sensitive information. Code-switching and the understanding of dialect variations may also play a role in ensuring correct interpretation and translation.

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