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In the video, Seth Goldman discusses how

the company switched from using organic
cane sugar to organic white grape juice to
sweeten the company's Honest Kids
beverages. This would be considered a(n)
quality modification
functional modification
aesthetic modification
line extension

1 Answer

7 votes

The company's switch from using organic cane sugar to organic white grape juice is considered a functional modification.

The company's switch from using organic cane sugar to organic white grape juice to sweeten the company's Honest Kids beverages would be considered a functional modification.

A functional modification refers to a change made to a product's ingredients, composition, or design in order to improve its performance or functionality.

In this case, the company made the modification to provide a healthier alternative to sugar and cater to consumer demands for healthier beverage options.

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