Final answer:
Emily's decision to buy a designer jacket is related to the social norms among teens, where clothing choices are often influenced by desires for peer acceptance and status. The process of conforming to what the 'popular' kids wear can contribute to a teenager's sense of belonging and self-perception, indicating a broader pattern of conspicuous consumption and social behavior.
Step-by-step explanation:
Understanding the social phenomenon that Emily faces with the decision of buying the same designer jacket her friends have delves into the realm of social norms and conspicuous consumption. Teenagers often seek to follow the trends set by their peers, which can be motivated by the desire to fit in and establish a social identity.
Among tweens and teens, the pressure to conform can be particularly intense, as they are at a stage of development where peer acceptance plays a significant role. The desire to wear certain name brands may not make an individual popular; however, it can contribute to a sense of belonging and happiness. Furthermore, this behavior is not confined to teenagers. Adults also engage in conspicuous consumption, purchasing luxury items that symbolize status or adhere to certain social norms.
For instance, the act of an auction bidder spending thousands on Whitney Houston's dress or a collector buying John Lennon's drawings highlights the value we place on unique and desirable items. Similarly, the cost associated with designer items in fashion indicates a societal emphasis on brands, which often goes beyond quality and functionality.
The purchase of expensive items is sometimes more about the social statement they make rather than their practicality, as seen in the comparison between a $17,000 car and a $100,000 luxury vehicle. Both fulfill the same transportation need, but the luxury car communicates a higher social standing.
Emily's quandary of choosing between a designer jacket and a less expensive, lesser-known brand reflects the broader social influences on consumer behavior. Teenagers, who are typically more susceptible to peer influence, may equate wearing certain brands with social acceptance.