Improving customer service is super important for organizations. Instead of investing minimal resources, organizations can actually benefit from investing in employee welfare and training. When employees feel valued and supported, they're more likely to provide better customer service. It's also crucial for organizations to listen to customer needs and adapt their practices accordingly. Allocating resources wisely and valuing both external and internal customers can create a positive and customer-centric culture. By focusing on these areas, organizations can enhance their customer service and build stronger relationships with their customers.