Question

Directions: Using this interactive design page, you will design an ad for a product of your choice. You will choose between two products, bubblegum or a backpack. Then you will design an ad using one of the advertising appeals that you learned, like bandwagon or card-stacking or testimonial. To help with this process, let’s consider the following things:

1) Select your product: What product do you want to advertise? Why? What is the product’s purpose? Usefulness?
2) Identify your demographic. What age group do you want to target? Do you want to target both genders or just one? Do you want to market to a certain group of people, like athletes, dancers, singers, etc?
3) Write a slogan: What’s a catchy phrase that can help consumers remember your product?
4) Choose an advertising technique: Of the previous advertising appeals that you studied, which one will you use to market your product? Bandwagon? Testimonial? Glittering Generalities?

Answer 1

To create a successful ad, select a product, understand its purpose, identify the target demographic, create a catchy slogan, and choose an appealing advertising technique.

Step-by-step explanation:

To design an effective ad campaign for a product, you first need to choose the product and understand its purpose and usefulness. After selecting either bubblegum or a backpack, identify the target demographic, considering factors such as age, gender, and interests. Next, create a memorable slogan that captures the essence of the product. Finally, select an advertising technique from those you've learned, such as bandwagon, testimonial, or glittering generalities. For example, if promoting a backpack to students, the slogan could be, "Carry on with Confidence," and the chosen appeal might be a testimonial from popular students or athletes to influence peers.