Question

Using some of the examples you are familiar with; explain briefly why international/intercultural PR is important and what major problems face this form of PR practice.

a) It fosters global goodwill and faces cultural misunderstandings.
b) It reduces costs and increases profits.
c) It minimizes ethical concerns and ensures consistency.
d) It only affects local audiences and is problem-free.

Answer 1

option a) It fosters global goodwill and faces cultural misunderstandings. is the correct answer.

Step-by-step explanation:

International/intercultural PR is important because it fosters global goodwill and helps to build positive relationships between different cultures and nations. It allows organizations to communicate effectively with international audiences and expand their reach globally.

However, there are major problems that face this form of PR practice, such as cultural misunderstandings. Different cultures may have different communication styles, norms, and values, which can lead to misinterpretations or offensive messages if not understood and addressed appropriately.