Question

As a general rule, how soon should an organization distribute the first news release following a crisis?

a) Within 24 hours.
b) Only after all issues are completely resolved.
c) A week after the crisis.
d) News releases are never necessary in a crisis.

Answer 1

The general rule is for an organization to distribute the first news release within 24 hours following a crisis.

Step-by-step explanation:

The correct answer is a) Within 24 hours.

When a crisis occurs, it is important for organizations to distribute the first news release within 24 hours. This allows the organization to control the narrative and provide accurate information to stakeholders and the public.

By releasing a news release promptly, the organization can demonstrate transparency, reassure stakeholders, and address any concerns or rumors that may arise.