Final answer:
Social marketing is a type of marketing that promotes social good or behavior change. It differs from commercial marketing as it focuses on creating positive social impact. social marketing focuses on creating positive social impact. The 4Ps of social marketing are product, price, place, and promotion.
Step-by-step explanation:
Social marketing is a type of marketing that aims to promote social good or behavior change. It involves using marketing strategies and techniques to address social issues and inspire individuals to take positive actions. Unlike commercial marketing, which focuses on selling products and maximizing profits, social marketing focuses on creating positive social impact.
The 4Ps of social marketing are:1. Product: In social marketing, the product refers to the desired behavior or action that the campaign aims to promote. For example, it could be encouraging people to quit smoking or recycle. 2. Price: The price refers to the barriers or costs that individuals perceive when adopting the desired behavior. These can be monetary costs, time, effort, or social norms.
3. Place: Place refers to where the target audience can access information or resources related to the behavior change. It includes the distribution channels and locations where the campaign is implemented. 4. Promotion: Promotion involves the communication strategies used to reach and engage the target audience. It includes advertising, public relations, social media, and other promotional activities.
Overall, social marketing aims to create social change by using marketing principles and techniques in promoting positive behaviors.