Final answer:
To attract more business to Little Dragons Daycare, James can use word-of-mouth, borrow marketing ideas from successful daycares, and might consider a referral program, expanding social media presence, and local partnerships.
Step-by-step explanation:
If your friend James is looking to bring in more business to his Little Dragons Daycare, there are several strategies he can adopt. Running television and radio ads can be effective but typically require a significant budget. Narrowing down his niche might limit the potential market unless there's a substantial demand for specialized care. Using word-of-mouth is one of the most powerful marketing tools, especially in the childcare industry, where trust is a major factor for parents. It can significantly increase enrollment through personal referrals from satisfied clients. Lastly, borrowing marketing ideas from other daycares can be helpful, particularly if those strategies have proven to be successful.
He should also consider expanding online presence, utilizing social media, and perhaps starting a referral program, where existing customers can get benefits for referring new clients. Creating partnerships with local businesses and community centers can also raise awareness of his daycare.