Final answer:
Examples of customer-specific behaviors include marketing towards a specific demographic, using personalized information for purchasing decisions, and engaging in collective behavior. A car-rental customer renting a car without completing another reservation profile is not an example of a customer-specific behavior.
Step-by-step explanation:
Customer-specific behaviors refer to actions taken by a business to cater to the specific needs and preferences of individual customers. Examples of customer-specific behaviors include:
- A marketing copywriter develops a brochure aimed toward thirtysomething suburban mothers and mails it out to all who fit that specific profile.
This example shows how a business targets a specific demographic group with their marketing materials. - A supervisor orders more computer components by going to a Web page that displays his firm's contract terms, his own spending to date, and his departmental authorizations.
This example demonstrates how a supervisor uses personalized information and authorization to make purchasing decisions. - Fans of a product band together on social networking sites and provide service and recommendations to others.
This example showcases how a group of customers with a shared interest in a product engage in collective behavior to support and promote the product.
The option that does not represent a customer-specific behavior is:
- A car-rental customer rents a car without having to complete another reservation profile.
This scenario does not involve any personalized actions or behaviors specific to the customer.