Final answer:
Qualitative data collection in social research, often through open-ended questionnaire responses, captures in-depth human experiences and opinions, providing rich insights.
Step-by-step explanation:
The question appears to relate to the nature of qualitative data in social research. Qualitative data is associated with human feelings and experiences, and is often gathered through open-ended questions in questionnaires that allow respondents a chance to express themselves in more detail. This could include insights into their values, beliefs, and motivations.
Unlike quantitative data, which is numeric and easy to tabulate, qualitative information can be complex and requires careful interpretation to uncover the rich insights it provides. Anonymity can increase the likelihood that participants provide honest and in-depth responses.
Surveys that collect qualitative data, therefore, give researchers a broader understanding of participants' perspectives, adding a layer of depth to the study. It helps in exploring topics not easily quantifiable, such as personal experiences, opinions, and emotions.