Final answer:
Designing events as experiences involves creating memorable events, providing entertainment beyond the core activities, and considering the participant's relationship to the event. An example is museum theater events that allow visitors to connect with culture and history.
Step-by-step explanation:
Designing events as experiences means paying careful and thematic attention to site preparations, providing entertainment that goes beyond the core activities of the event, and holistically considering the participant's relationship to the event. It involves creating events that are not soon forgotten and exceed the participant's expectations. An example of this could be hosting museum theater events where visitors can imagine themselves in a different time period and connect meaningfully with their own culture's history.