Final answer:
Contemporary customers benefit from technology and globalization, purchasing goods globally and increasing market competition, with technology fostering business-to-business connections.
Step-by-step explanation:
Consumer Behavior Evolution
Contemporary customers differ markedly from those of the past due to several key shifts, primarily technology and globalization. With the rise of communication technologies such as the internet, consumers now have the ability to purchase items from across the globe, raising levels of competition among retailers. This technological advancement has facilitated the expansion of business-to-business marketplaces, allowing companies worldwide to connect and transact. Also, the dynamics of personal consumption have evolved, with greater emphasis on leisure shopping and a move away from localized, personal interactions with sellers. Overall, these changes reflect increased consumer empowerment and a market landscape that is more interconnected and competitive.