Final answer:
Channel partners are businesses or individuals that work together with a company to sell their products or services. They form a strategic alliance and collaborate closely in their operations.
Step-by-step explanation:
Channel partners are businesses or individuals that work together with a company to sell their products or services. They form a strategic alliance and collaborate closely in their operations. This partnership involves sharing resources, product knowledge, and marketing strategies to maximize sales and achieve mutual goals.
For example, a software company may have channel partners that distribute and provide customer support for their software products. These partners are intricately meshed with the company's internal operations as they play a vital role in expanding market reach, delivering products to customers, and ensuring customer satisfaction.