Final answer:
Keeping client records up-to-date and notifying them of relevant merchandise is important in business. It helps provide personalized customer service, build relationships, and create opportunities for cross-selling and upselling.
Step-by-step explanation:
Keeping client records up-to-date and notifying them of relevant merchandise is an important practice in business. By doing this, you can ensure that you are providing personalized and tailored customer service, which is crucial for building long-term relationships and customer loyalty. When you keep accurate and updated client records, you can track their preferences, past purchases, and other relevant information, allowing you to offer them products or services that align with their interests.
For example, imagine you own a clothing store and one of your clients frequently purchases athletic apparel. If you regularly update their client profile and notify them when new arrivals of athletic apparel come in, you demonstrate that you understand their preferences and are actively looking out for their interests. This can lead to increased customer satisfaction and potentially more sales.
Furthermore, by keeping client records up-to-date and notifying them of merchandise of interest, you can create opportunities for cross-selling and upselling. For instance, if you notice that a client frequently purchases running shoes, you can inform them about a new line of running accessories that may complement their footwear.