Final answer:
The statement about recording customer information for contact and understanding their preferences is true, as it aids in building strong customer relationships and informs targeted marketing and services.
Step-by-step explanation:
The statement that you should record basic information that allows you to stay in touch with customers and specific information that reminds you of their purchases and preferences is true. Maintaining such information helps in building lasting relationships with customers. For instance, marketing managers often seek customer demographic data, such as ages, to tailor their marketing strategies effectively. Similarly, a librarian may track whether books are checked out by adults or children to understand the user demographic and plan better services. Regular contact with your customers, such as providing information or inviting them to events, ensures that you are not reaching out only when you need something, which can lead to a more positive reception of your business.