Final answer:
As a sales associate, making shopping enjoyable for customers can positively influence their decision to return to the store, as purchases are driven by their belief in the satisfaction a product will provide.
Step-by-step explanation:
True, as a sales associate, you can indeed influence a shopper's decision to return to your store by making shopping a more enjoyable experience. This is because each purchase is based on the customer's belief about the satisfaction they will derive from the good or service. This belief correlates directly with the information and the experience provided by the sales environment. If the information available is imperfect or unclear, or if the shopping experience is negative, it could result in buyer's remorse or deter future purchases. Effective storefront displays and avoiding controversial sales tactics, like tying sales, can also enhance the customer experience and perception of the store.