Final answer:
Initial contact is any instance when a customer first contacts an organizational element or representative.
Step-by-step explanation:
A customer's initial contact with any organizational element or representative is often referred to as a 'touchpoint' or 'customer contact point'.
This contact can take many forms, including an interview, a phone call, an email, using a website chat feature, or walking into a storefront.
This touch point is any time a consumer interacts with your brand, whether that's through an employee, a website, an advertisement, or an app.
For example, say a customer sees an eco-friendly product advertised on social media. That is customer touchpoint No. 1 with that retail business.
These initial interactions are critical for businesses as they can set the tone for the customer's overall experience and perception of the organization.