Final answer:
A company is using a method called a job search campaign to obtain applicants when an email about a job is sent to everyone.
Step-by-step explanation:
When a company sends an email about a job opportunity to everyone, they are using a method called a job search campaign. This method aims to get the attention of key decision-makers within the company who have the power to make hiring decisions. By reaching out to these individuals and presenting oneself as someone who can solve their problems, the company hopes to secure job applicants who can potentially be invited for interviews.
The email should be crafted in a way that grabs the employer's attention by focusing on their needs and how the applicant can meet them. It should be brief and have a clear next step, such as a follow-up call. By being resourceful and using various job search approaches, such as consulting social media and industry publications, applicants can acquire the necessary contact information to send their application pitch to the company.
In addition to sending emails to everyone, companies may also use other methods to obtain applicants, such as posting opportunities on their website or utilizing online application tracking systems (ATS) where applicants can directly apply for jobs through the company's website.