Final answer:
A firm's tendency to undermine its strength by attempting to lower costs or ignoring the necessity of having a continual, aggressive marketing plan is a weakness of the business.
Step-by-step explanation:
The firm's tendency to undermine its strength by attempting to lower costs or ignoring the necessity of having a continual, aggressive marketing plan is a weakness of the business.
An example of this weakness can be seen when a firm cuts its marketing budget significantly to reduce costs, resulting in a decline in customer awareness and sales.
Moreover, if a firm neglects to invest in research and development to improve its products or services, it may lose its competitive edge in the market, further weakening its position.