Question

Jada’s supervisor asks her to create and administer a well-designed and well-conducted survey to her company’s employees about their satisfaction with the company’s health-care and benefits plan. Jada should do which of these to ensure that her survey is well-designed and well-conducted?

I. Jada needs to make sure that survey questions do not follow a pattern.
II. Jada should use a systematic random sampling technique to reduce standard error.
III. Jada should survey at least 30 individuals to draw valid conclusions when conducting the survey.
IV. Jada should use simple language throughout the survey.
a) I only
b) II only
c) I and II only
d) I, II, III, and IV

Answer 1

Jada should design her survey to avoid question pattern bias, use systematic random sampling to reduce error, ensure a representative sample size, and use simple language. Doing so will help create a survey that is both well-designed and well-conducted.

Step-by-step explanation:

To ensure that Jada's survey is well-designed and well-conducted, she should consider multiple aspects of survey creation and execution:

1. Question Design: Jada needs to create questions that avoid following a pattern that could bias the responses. The questions should be structured in a way that does not lead the respondents toward a particular answer. Variety in question format and order can help keep responses more honest and improve the survey validity.
2. Sampling Technique: Jada should use a systematic random sampling technique to select participants for the survey. This can help reduce the standard error and provide a more accurate reflection of the entire population's opinions.
3. Sample Size: Surveying at least 30 individuals may be a good starting point for drawing valid conclusions, but depending on the size of her company, Jada may need to survey more individuals to ensure the sample is representative.
4. Language Simplicity: Using simple and clear language throughout the survey will make it more accessible to all employees regardless of their literacy level or expertise, leading to more accurate and comprehensible responses.

Given the options provided in the question, the correct answer for the steps Jada should take is (d) I, II, III, and IV, ensuring that the survey is both well-designed and well-conducted.