Final answer:
State boards of accountancy are concerned about CPA firm names to prevent misleading or deceptive practices and to ensure the accuracy of the firm's representation. Names should reflect the nature of services and not imply expertise or government affiliation that does not exist.
Step-by-step explanation:
The main concern of state boards of accountancy about CPA firm names is to ensure that the names do not mislead or deceive the public and accurately reflect the nature of the services provided by the firm. State boards want to prevent the use of names that may imply expertise or specialization that the firm does not possess, or that may suggest a connection to a government agency or regulatory body that does not exist.
For example, a CPA firm cannot use a name such as 'The Tax Experts' if they do not have expertise in tax matters. Similarly, they cannot use a name like 'State Accounting Board' that may mislead people into thinking they are a governmental agency.
The concern is to protect the public and maintain the integrity of the accounting profession, ensuring that CPA firm names accurately represent the qualifications, expertise, and services offered by the firm.