Final answer:
Season tickets for sporting events are an example of bundling or bundle pricing, a common and legal practice where multiple products or services are sold at a more attractive single price.
Step-by-step explanation:
Season tickets for sporting events are an example of bundling or bundle pricing. This is a marketing strategy where a company sells multiple products or services together at a single price, which is usually more appealing to consumers than purchasing each product separately. It is common for consumers to find value in purchasing season tickets as this ensures access to popular events that may sell out quickly. In some instances, bundling can be viewed as anti-competitive, but it is often a legal and commonly accepted practice. Computer manufacturers also frequently sell bundled software with new computers, despite some consumers only needing a few of the included programs. However, the option to purchase products individually is typically available, though at a higher total cost compared to the bundled offer.
Bundling is when a firm sells two or more products as one, offering an advantage for consumers by allowing them to acquire multiple products or services for a better price. In the case of season tickets, customers purchase tickets for multiple games or events as a package, often receiving a discounted price compared to buying individual tickets.
For example, if a sports team has a total of 20 home games in a season, the team may offer a season ticket package that includes access to all 20 games. By bundling all the games together, the team can offer a more appealing price to fans who attend multiple games.