Final answer:
The two big strategic appeals of a brick-and-click strategy are increased competition and expanded market reach.
Step-by-step explanation:
The two big strategic appeals of a brick-and-click strategy whereby a company sells to consumers both at traditional brick-and-mortar retail stores and on its own website are increased competition and expanded market reach.
By having both physical stores and an online presence, companies can reach a wider customer base. They can attract customers who prefer the convenience of online shopping as well as those who enjoy the in-person shopping experience. This allows the company to tap into both local and global markets.
Additionally, a brick-and-click strategy enables companies to stay competitive in the digital age. Many consumers today expect businesses to have an online presence. By offering both offline and online options, companies can adapt to changing consumer preferences and stay relevant in a rapidly evolving marketplace.