Final answer:
The smoothing constant α determines the weight given to the actual value and the previous forecast in exponential smoothing. To make the exponential smoothing forecast equivalent to a naive forecast, the smoothing constant α should be set to 0.0.
Step-by-step explanation:
The exponential smoothing forecast can be represented by the formula:\
Ft+1 = αAt + (1-α)Ft
where Ft+1 is the forecast for the next period, At is the actual value for the current period, and Ft is the forecast for the current period.
The smoothing constant α determines the weight given to the actual value and the previous forecast.
If we want the exponential smoothing forecast to be equivalent to a naive forecast, we need to set α to 0.0.
This means the forecast will only be based on the most recent actual value and will not take into consideration any previous forecasts.
Therefore, the correct answer is b. 0.0.