Final answer:
Transformational leadership motivates followers by raising their consciousness about the value of specified goals, going beyond transactional methods of rewards and punishments, and fostering a growth-oriented environment.
Step-by-step explanation:
The model of transformational leadership asserts that transformational leadership motivates followers to do more than expected by A. raising their consciousness about the value of specified goals. Transformational leaders are characterized by certain key attributes. They are charismatic role models, express optimism about goal attainment, encourage critical thinking and problem-solving, and are considerate towards the individual needs of their followers. They aim to create a shift in organizational values and culture, leading to greater performance by empowering followers and aligning their values and goals with that of the organization. Rather than using transactional methods that rely on rewards and punishments, transformational leaders foster an environment that promotes growth and development, making their followers feel valued and engaged.