Final answer:
Using Ralph Waldo Emerson's beliefs to market Reebok sneakers is ironic because Emerson emphasized non-materialism and the depth of personal experience over consumer culture, which contrasts with the purpose of advertising a commercial product.
Step-by-step explanation:
The irony in using Emerson's words to sell Reebok sneakers stems from Emerson's values and beliefs, which emphasize individualism, self-reliance, and a non-materialistic approach to life. Emerson was a key figure in the American transcendentalist movement, advocating for the importance of personal intuition and the spiritual connection to nature, as a counter to the societal emphasis on material wealth and conformity. The use of his words to sell a commercial product, such as sneakers, contradicts the essence of his teachings about the triviality of material possessions and the prominence of spiritual and personal growth.
In the context provided, Smith uses ethos to present his personal experiences and advocate for the complexity of life and the rich diversity of individual identities in society. He contends that Black Americans are often deprived of the multitude of narratives and paths available to White Americans, which is a critical commentary on the lack of representation and opportunities. This connects to Emerson's ideals of personal freedom and the richness of human experience that are ironically at odds with using his philosophy to market consumer goods.