Question

A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix?

1) Offer discounts and promotions
2) Collaborate with influencers
3) Participate in trade shows and events
4) Improve product packaging and branding

Answer 1

To promote their wool gloves year-round, companies can offer discounts and promotions, collaborate with influencers, participate in trade shows and events, and improve product packaging and branding. Adjusting production levels and opening new sales facilities are other methods to consider.

Step-by-step explanation:

In addition to advertising and public relations messaging to promote wool gloves year-round, a company could enhance its marketing mix by implementing various strategies. They could offer discounts and promotions to spur sales during off-peak seasons, collaborate with influencers to expand market reach and increase brand recognition, and participate in trade shows and events to network and attract potential clients.

Another key aspect is to improve product packaging and branding, which involves upgrading physical aspects of the product, such as its packaging or design features, for added appeal to consumers. Firms can also consider opening new sales facilities to be closer to customers, adjusting production to meet market demand, and introducing new products to keep the brand fresh and interesting.