Final answer:
Lenovo may collaborate with locally owned computer stores to gain access to local markets, benefit from brand localization, and offer better customer support. These partnerships could also facilitate technology spillovers and assist in local infrastructure and economy development.
Step-by-step explanation:
A big company like Lenovo might want to develop strategic partnerships with locally owned computer stores for several reasons. First, these partnerships can facilitate access to local markets and customer bases, which may be harder to penetrate through larger retail chains or online sales alone. Moreover, partnering with local businesses can lead to benefits such as brand localization, where the company adapts its products and marketing strategies to better fit local preferences and cultural norms. Additionally, local partners can provide valuable on-ground support, customer service, and logistics, all of which are essential for maintaining a strong presence and reputation in diverse markets.
Furthermore, such strategic partnerships can lead to technology spillovers where multinational corporations (MNCs) help to develop job skills in local workers and introduce new technologies that eventually benefit the domestic industries. Collaborations with local stores can reinforce infrastructure development and stimulate ancillary businesses such as restaurants and shipping companies, providing an overall boost to the local economy. Cooperative relationships also align with the economic logic behind international trade that emphasizes the gains of mutual beneficial exchange, a principle visible in partnerships between industry giants like Apple and Samsung.