Final answer:
The system that captures, organizes, and capitalizes on interactions between a company and its customers is called a Customer Relationship Management (CRM) system.
Step-by-step explanation:
The system that captures, organizes, and capitalizes on interactions between a company and its customers is called a Customer Relationship Management (CRM) system.
A CRM system is a software tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. It allows companies to track and optimize marketing campaigns, manage sales pipelines, and provide personalized customer service.
For example, a CRM system can store customer contact information, track their purchase history and preferences, and provide insights to help businesses tailor their marketing and sales strategies to meet customer needs and improve overall customer satisfaction.