Final answer:
In multiple brand franchising, the franchisee sells varied brands manufactured by different franchisors, allowing flexibility and a wider customer base.
Step-by-step explanation:
In the franchise model known as multiple brand franchising, the franchisee sells varied brands manufactured by different franchisors. This model allows the franchisee to offer a diverse range of products to customers, increasing their market reach and potential customer base.
For example, a franchisee may operate a retail store where they sell clothing, accessories, and footwear from different brands like Nike, Adidas, and Puma. Each brand is manufactured by a different franchisor, but the franchisee is authorized to sell their products.
This model gives the franchisee flexibility in catering to different customer preferences and allows them to capitalize on the brand recognition and reputation of multiple manufacturers.