Question

Steve and his business partner, Steve, opened a used car lot called "The Two Steves" and created business cards with their logo. Based on this information, which aspect of the marketing mix are they most likely to rely on for marketing?

1) Product
2) Price
3) Place
4) Promotion

Answer 1

Steve and his partner are utilizing the Promotion aspect of the marketing mix by creating business cards with their logo to market 'The Two Steves' used car lot, aiming to increase brand visibility and recognition.

Step-by-step explanation:

Based on the information provided, Steve and his business partner are most likely to rely on the Promotion aspect of the marketing mix for marketing their used car lot, "The Two Steves". The act of creating business cards with their logo is a classic promotional strategy aimed at increasing visibility and brand recognition. Promotion encompasses a range of activities including advertising, sales promotions, public relations, and personal selling, all designed to communicate with potential customers about the products or services offered by a business. It's also part of place product packaging, which uses the consistency of design, logos, and physical locations to make customers feel comfortable and familiar with the brand.