Final answer:
false. When a producer decides to advertise products on its website and sell them online while continuing to distribute products to its current retailer customer base, it is false that the decision will result in horizontal channel conflict.
Step-by-step explanation:
When a producer decides to advertise products on its website and sell them online while continuing to distribute products to its current retailer customer base, it is false that the decision will result in horizontal channel conflict.
When a producer decides to advertise products on its website and sell them online while continuing to distribute products to its current retailer customer base, it is false that the decision will result in horizontal channel conflict.
Horizontal channel conflict occurs when there are conflicts between different retailers or distributors of the same product. In this case, the producer is utilizing a multi-channel distribution strategy by selling products both online and through retailers, which is a common practice to reach a wider customer base and maximize sales.