Final answer:
In an emergency, when faced with media questions you can't answer, state you don't know but will provide the information later. This maintains trust and credibility.
Step-by-step explanation:
If you are dealing with the media in an emergency, and a reporter asks a question to which you don't know the answer, you should be honest and say that you do not have the information at the moment but will get back to them once you do. It's important to maintain credibility and trustworthiness during a crisis communication situation. Providing false or uncertain answers can damage your reputation and the organization's you represent. Instead, assure the reporter that you will follow up with accurate information and provide a timeline if possible.
Remember to maintain composure and remain professional during the interaction, as body language and demeanor can impart as much information as verbal communication. By being clear about your limitations and proactive about finding answers, you convey responsibility and reliability which are critical in emergency communication.