Final answer:
The three types of advertising most common in public relations are press releases, paid advertisements, and public service announcements (PSAs). Strategies are tailored based on the target demographic, utilizing different media types to effectively reach the intended audience.
Step-by-step explanation:
The three most common types of advertising in public relations include press releases, paid advertisements, and public service announcements (PSAs). Press releases are official statements given to the media to provide information or make an announcement. Paid advertisements refer to content a company or individual pays to display in various media outlets. PSAs are types of campaigns aimed at informing or educating the public regarding a social issue or cause.
Depending on the target audience, public relations strategies can vary. For example, older demographics might be more influenced by traditional media such as newspapers, television, and radio, while younger audiences could be more reachable through social media and digital campaigns. These strategies are not just about selecting the right form of advertising but also framing the information in a way that appeals to and resonates with the intended audience.